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Q: What is WordPress?

A: WordPress is an open source Content Management System (CMS). The WordPress software lives on your web server, not on your computer. A stable and successful platform, it has long term viability and is upgraded often. WordPress is also the most popular CMS in the world — 5-12% of all sites are created with it. Because it is open source the software itself is free and that helps keep down the overall cost of developing your site. It is very easy to showcase featured content, news, gigs, and multimedia using sidebar and footer areas and is therefore ideally suited to promotion of performing artists. Finally, a WordPress web site has a good solid structure which makes aesthetic or design changes much easier down the road — it is like a well-built house that you can repaint or remodel any time you want in the future. We like WordPress because we think it’s the simplest, the biggest, and the best choice for creating attractive and highly functional web sites.

Q: What is the process of getting a new site or revising a current site?

A: If you are a performing or visual artist, or arts organization looking to revise an existing web site or creating one from scratch, contact [email protected] with your initial inquiry.

We will discuss your case and after an initial intake, will get back to you with a formal proposal including a timeline.

Once you have agreed to the terms of the proposal, we will begin work on your site which usually takes 1-2 months to complete, depending on level of complexity.

You are involved in the structure and look of the site and you get to sign off on all phases of its development. 2 hours of WordPress training is included, which is definitely enough for most people to be able to add posts and pages to their new sites.

Cost of sites are tailored to your needs and budgets, and payment plans are available. Hosting with PerformSites is strongly encouraged and starts at $20/month. The cost depending on the specifics of your site’s traffic and size but the basic package is fine for 99% of sites out there.

Q: Do I need a new web site?

A: If your site is more than a few years old, the answer to that question is probably “yes,” due to constantly improving web site technology. One way to answer that question is to browse our gallery of before and after images. We would be happy to schedule a short consultation with you to demonstrate the benefit of a new WordPress site; these demonstrations can often point out the limitations of existing, older sites.

Q: I’m not an artist, but I’d like a web site anyway…

A: You can contact Ari Salomon at [email protected] to discuss any type of non-arts web site.

Q: Where can I learn more about WordPress?

A: There are some excellent video tutorials at and on Ari’s blog. Here is a great written tutorial (look for pdf link).

Q: Is WordPress just for blogs?

A: WordPress got its start as a blogging platform. Today, it’s a full fledged content management system (CMS). The list of big name sites using WordPress is massive – 22% of all new domains in 2011 are built with WordPress. If you are looking for a quick brochure-style website, or if you’re looking to push the boundaries of the WordPress platform in a more complex way, let us perform for you.

Q: Can I maintain the site PerformSites builds for me or do I have to hire you to do updates?

A: We design our WordPress sites to make them easy for our clients to maintain themselves. It’s easy to add or edit pages, blog posts, image galleries, embedded videos, FAQs, Testimonials and a variety of other content types. So, you don’t have to feel like a hostage to us as website developers. Of course we are here to help as needed, but that is your choice, not a requirement.